LEVEL 3: Fair Value Analysis

This online course introduces a model for determining and analysing market value vs fair value of an individual art work.


THE PATHWAY TO BECOME AN ART MARKET ANALYST

LEVEL 3: Fair Value Analysis

This is the third online course in our 'Pathway to become an art market analyst'.

This course is a building block on both Big Data and the Art Market (Level 1) and Artist Market Analysis (Level 2), and takes the participant on an analytical journey to establish the market value and the fair value of an individual art object. The analysis is based on the Damien Hirst data provided in Level 2: Artist Market Analysis, and it is important that you finish this course before going on to Level 3.

The course introduces participants to the difference between market value and fair value, and provides a practical guide for using market trends to analyse and adjust comparable transactions, and to use this to help establish market value. The ArtTactic Market Metrics from Level 2: Artist Market Analysis, is brought into the analysis to establish the 'Fair Value' of the art work.

In addition to this, we will provide a 15 minute online Excel workshop on how to analyse comparable transactions using a subset of the data provided in the Level 2 online course.

The course includes:

  • Videos: You will have access to 1h 10m of online video content. The content of this course is building on ArtTactic's own framework for fair analysis and what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London. The course also include a 15 minutes Excel workshop.
  • Slides: The students can download pdf copies of the slides used in the presentations.
  • Excel spreadsheet: The student will have access to a subset of data (auction data for Damien Hirst) and a spreadsheet with both tables and graphical tools.
  • Certificate of Completion [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed.
  • CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service.

Certification: Continuing Professional Development (CPD)

Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp.


Your Instructor


Anders Petterson
Anders Petterson

Anders is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic, a London-based art market research and data intelligence company he set up in 2001.

All the online courses are based on his own experience in collecting, analysing and presenting data on the global art market, and the courses will give an insight into how ArtTactic conceptualizes, designs and executes research projects linked to art market and introduces analytical models to better understand the value of art.

Anders has been lecturing on the topic of Art Market Analysis and Art as an Asset Class for Sotheby’s Institute of Art in London since 2005, and is a regular speaker on these topics at international conferences and seminars.

ArtTactic is also well-known for its industry research on the art market and its intersection with other industries, such as the Deloitte | ArtTactic Art & Finance Report, TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. ArtTactic has also produced the Hiscox Online Art Trade Report annually since 2013.

Anders Petterson is a founding Board Member of Professional Advisors to the International Art Market (PAIAM), a role he has had since 2011. PAIAM was founded in London in 2011 bringing together professionals who provide specialist services to the art market.such as lawyers, accountants, tax advisors, insurance specialists and logistics experts, amongst others.

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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on [email protected]
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this course for me?
We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.

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