THE PATHWAY TO BECOME AN ART MARKET ANALYST
LEVEL 3: Fair Value Analysis
This is the third online course in our 'Pathway to become an art market analyst'.
This course is a building block on both Big Data and the Art Market (Level 1) and Artist Market Analysis (Level 2), and takes the participant on an analytical journey to establish the market value and the fair value of an individual art object. The analysis is based on the Damien Hirst data provided in Level 2: Artist Market Analysis, and it is important that you finish this course before going on to Level 3.
The course introduces participants to the difference between market value and fair value, and provides a practical guide for using market trends to analyse and adjust comparable transactions, and to use this to help establish market value. The ArtTactic Market Metrics from Level 2: Artist Market Analysis, is brought into the analysis to establish the 'Fair Value' of the art work.
In addition to this, we will provide a 15 minute online Excel workshop on how to analyse comparable transactions using a subset of the data provided in the Level 2 online course.
The course includes:
Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic Ltd, a London-based art market research and data intelligence company set up in 2001. He has been lecturing on the topic of Art Market Analysis and Art as an asset class for Sotheby’s Institute in London since 2005. Anders Petterson is a Board Member of Professional Advisors to the International Art Market (PAIAM).