LEVEL 3: Fair Value Analysis

This online course introduces a model for determining and analysing market value vs fair value of an individual art work.

LEVEL 3: Fair Value Analysis

CPD-Accredited Online Course | Certificate of Completion

This is the third course in ArtTactic’s Pathway to Become an Art Market Analyst and builds directly on the foundational skills taught in Level 1: Art Market Data & Analytical Tools and Level 2: Artist Market Analysis.

In this advanced course, you'll learn how to determine both the market value and fair value of an individual artwork using real-world auction data. Led by Anders Petterson, ArtTactic’s Founder and a regular lecturer at Sotheby’s Institute of Art, this course walks you through:

  • The key differences between market value and fair value
  • How to analyze comparable transactions and market trends
  • Adjusting for variables to establish an accurate valuation
  • Applying ArtTactic’s proprietary Market Metrics framework from Level 2 to calculate fair value

You’ll work with a focused dataset on Damien Hirst, previously introduced in Level 2, and gain practical skills through a 15-minute Excel workshop that guides you step-by-step through a fair value assessment.

Note: Completion of Level 2: Artist Market Analysis is recommended before taking this course.

Why CPD Accreditation Matters

This course is independently accredited by The CPD Certification Service, ensuring it meets high standards for Continuing Professional Development.

CPD-certified learning:

  • Demonstrates a commitment to upskilling and career progression
  • Strengthens your professional credibility in the art and finance sectors
  • Enhances your CV with a recognized CPD Certificate of Completion

What You’ll Get

🎥 Video Content: 1h 10min of expert-led video instruction, including a 15-minute Excel workshop
📄 Downloadable Slides: PDF copies of all presentation materials
📊 Excel Tools: Subset of Damien Hirst auction data and a spreadsheet with built-in analytical tools
🎓 Certificate: Issued upon completion of all course content
✔️ CPD Accredited: Independently evaluated and certified for professional development


Your Instructor


Anders Petterson
Anders Petterson

Anders Petterson is the Founder and CEO of ArtTactic, a London-based art market research and data intelligence firm established in 2001. A leading expert in art market analysis, he has over two decades of experience collecting, interpreting, and presenting data on the global art economy.

Anders regularly lectures at Sotheby’s Institute of Art, Christie’s Education, and ESA Business School, focusing on topics such as art market trends, art as an asset class, and art & technology. He is also a frequent speaker at international conferences.

ArtTactic is known for publishing influential industry reports, including the Deloitte | ArtTactic Art & Finance Report, TEFAF reports, and the Hiscox Online Art Trade Report.

He served as a founding board member of PAIAM (Professional Advisors to the International Art Market) from 2011 to 2021.

📎 Connect on LinkedIn


Course Curriculum


  Introduction
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  Fair Value Analysis
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  Excel Workshop - Comparable transaction analysis + Sample Analysis
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on [email protected].
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this course for me?
We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.

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