LEVEL 3: Fair Value Analysis
This online course introduces a framework for determining and analysing market value vs fair value of an individual art work.
THE PATHWAY TO BECOME AN ART MARKET ANALYST
LEVEL 3: Fair Value Analysis
This is the third online course in our 'Pathway to become an art market analyst'.
This course is a building block on both Big Data and the Art Market (Level 1) and Artist Market Analysis (Level 2), and takes the participant on an analytical journey to establish the market value and the fair value of an individual art object. The analysis is based on the Damien Hirst data provided in Level 2: Artist Market Analysis, and it is important that you finish this course before going on to Level 3.
The course introduces participants to the difference between market value and fair value, and provides a practical guide for using market trends to analyse and adjust comparable transactions, and to use this to help establish market value. The ArtTactic Market Metrics from Level 2: Artist Market Analysis, is brought into the analysis to establish the 'Fair Value' of the art work.
In addition to this, we will provide a 15 minute online Excel workshop on how to analyse comparable transactions using a subset of the data provided in the Level 2 online course.
The course includes:
- Videos: You will have access to 1h 10m of online video content. The content of this course is building on ArtTactic's own framework for fair analysis and what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London. The course also include a 15 minutes Excel workshop.
- Slides: The students can download pdf copies of the slides used in the presentations.
- Excel spreadsheet: The student will have access to a subset of data (auction data for Damien Hirst) and a spreadsheet with both tables and graphical tools.
- Certification [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed.
The coronavirus is affecting all of us, forcing many to work and learn from home. We also understand the challenges the current situation is causing financially - so to help out a bit at our end, we are offering all our single courses now at 50% off the regular price. Just use the coupon: HALFOFF2020 (this is valid until end of April 2020 to start with, but we will extend depending on how long this emergency situation lasts)
Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic Ltd, a London-based art market research and data intelligence company set up in 2001. Anders is the co-author of the Deloitte | ArtTactic Art & Finance Report, and the author of the TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. He has been lecturing on the topic of Art Market Analysis and Art as an asset class for Sotheby’s Institute in London since 2005. Anders Petterson is a Board Member of Professional Advisors to the International Art Market (PAIAM), and a regular speaker on the international art market.