LEVEL 1: Big Data and the Art Market

An introduction to art market data, sources, analysis and tools

LEVEL 1: Understanding Art Market Data

As the art market is gradually moving from a small niche market towards becoming a global industry – data, information and research are becoming essential tools in supporting the development and growth of both new and existing art businesses.

Whilst data and research traditionally was focusing on auction data and prices of art, the new art industry is in need of a broader set of indicators to help them navigate an increasingly complex marketplace. In this course, Anders Petterson, Founder of ArtTactic and regular lecturer of Sotheby's Institute since 2005, will introduce you to the changing nature of the global art eco-system, and discuss the type of data sources, analytical tools and industry research available.

The course includes:

  • Videos: You will have access to 2 1/2 hours of online video content. The content of this course is an in-depth look at data in the art market, and is building on what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London.
  • Slides: The students can download pdf copies of the slides used in the presentations.
  • Test quizzes: A quick recap of some of the content and issues raised in the online lecture
  • Certification [NEW]: The student will be issued with a certificate of completion when all the online videos and test quizzes have been completed.
  • CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service.

Certification: Continuing Professional Development (CPD)

Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp.



Your Instructor


Anders Petterson
Anders Petterson

Anders Petterson is the Founder and CEO of ArtTactic, a London-based art market research and data intelligence firm established in 2001. A leading expert in art market analysis, he has over two decades of experience collecting, interpreting, and presenting data on the global art economy.

Anders regularly lectures at Sotheby’s Institute of Art, Christie’s Education, and ESA Business School, focusing on topics such as art market trends, art as an asset class, and art & technology. He is also a frequent speaker at international conferences.

ArtTactic is known for publishing influential industry reports, including the Deloitte | ArtTactic Art & Finance Report, TEFAF reports, and the Hiscox Online Art Trade Report.

He served as a founding board member of PAIAM (Professional Advisors to the International Art Market) from 2011 to 2021.

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Course Curriculum


  Course Introduction - Big Data & the Art Market
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days after you enroll
  Part 1: Understanding the new dynamics of the art market
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  Part 2: Art Market Data and Research
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days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on [email protected].
Is this course for me?
We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.

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