LEVEL 1: Big Data and the Art Market

An introduction to art market data, sources, analysis and tools

LEVEL 1: Understanding Art Market Data

As the art market is gradually moving from a small niche market towards becoming a global industry – data, information and research are becoming essential tools in supporting the development and growth of both new and existing art businesses.

Whilst data and research traditionally was focusing on auction data and prices of art, the new art industry is in need of a broader set of indicators to help them navigate an increasingly complex marketplace. In this course, Anders Petterson, Founder of ArtTactic and regular lecturer of Sotheby's Institute since 2005, will introduce you to the changing nature of the global art eco-system, and discuss the type of data sources, analytical tools and industry research available.

The course includes:

  • Videos: You will have access to 2 1/2 hours of online video content. The content of this course is an in-depth look at data in the art market, and is building on what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London.
  • Slides: The students can download pdf copies of the slides used in the presentations.
  • Reports: Complimentary ArtTactic art market reports (Annual Global Art Market Outlook, Auction Analysis and Art Market Confidence Survey, Hiscox Online Art Trade Report and Deloitte Art & Finance Report. The combined value of these reports are more than £500).
  • Test quizzes: A quick recap of some of the content and issues raised in the online lecture
  • Certification [NEW]: The student will be issued with a certificate of completion when all the online videos and test quizzes have been completed.
  • CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service.

Certification: Continuing Professional Development (CPD)

Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp.



Your Instructor


Anders Petterson, Founder of ArtTactic
Anders Petterson, Founder of ArtTactic

Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic, a London-based art market research and data intelligence company he set up in 2001.

All the online courses are based on his own experience in collecting, analysing and presenting data on the global art market, and the courses will give an insight into how ArtTactic conceptualizes, designs and executes research projects linked to art market and introduces analytical models to better understand the value of art.

Anders is regularly lecturing on MA and Executive courses at Sotheby's Institute, Christie's Education and ESA Business School (Beirut) covering topic such as Art Market Analysis, Art & Technology and NFTs as well as Art as an Asset Class. He is also a regular speaker on these topics at international conferences and seminars.

ArtTactic is also well-known for its industry research on the art market and its intersection with other industries, such as the Deloitte | ArtTactic Art & Finance Report, TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. ArtTactic has also produced the Hiscox Online Art Trade Report annually since 2013.

Anders Petterson is a founding Board Member of Professional Advisors to the International Art Market (PAIAM), a role he had between 2011 and 2021. PAIAM was founded in London in 2011 bringing together professionals who provide specialist services to the art market.such as lawyers, accountants, tax advisors, insurance specialists and logistics experts, amongst others.

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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on [email protected]
Is this course for me?
We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.

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