LEVEL 2: Artist Market Analysis

Using data and tools to create your own art market analysis


LEVEL 2: Artist Market Analysis

This is the second stage in our 'Pathway to become an art market analyst'.

The purpose of this online course is to use some of the key data sources we introduced in Level 1: Art Market Data and Analytical Tools to design and build a bottom-up artist market analysis.

The course will introduce participants to the report structure for the analysis, data collection and data structure, as well as introducing a series of analytical tools that can be used to interpret the market for an individual artist. In addition to this, we will provide a 30 minute online Excel workshop with access to raw data and excel tools, run by Anders Petterson.

The course will use a case study using Damien Hirst, and all participants will have access to ArtTactic's Damien Hirst Report from April 2017, upon which the case study is built.

The course includes:

  • Videos: You will have access to 1h 40m of online video content. The content of this course is building on ArtTactic's own framework for analysis and what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London. The course also include a 30 minutes Excel workshop.
  • Slides: The students can download pdf copies of the slides used in the presentations.
  • Excel spreadsheet: The student will have access to practice data (exhibition data and auction data for Damien Hirst) and a spreadsheet with both tables and graphical tools.
  • Reports: Complimentary ArtTactic art market reports on Damien Hirst and Dana Schutz. (The combined value of these reports are over £400.)
  • Certification [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed.
  • CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service.

Certification: Continuing Professional Development (CPD)

Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp.


Your Instructor


Anders Petterson, Founder of ArtTactic
Anders Petterson, Founder of ArtTactic

Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic, a London-based art market research and data intelligence company he set up in 2001.

All the online courses are based on his own experience in collecting, analysing and presenting data on the global art market, and the courses will give an insight into how ArtTactic conceptualizes, designs and executes research projects linked to art market and introduces analytical models to better understand the value of art.

Anders is regularly lecturing on MA and Executive courses at Sotheby's Institute, Christie's Education and ESA Business School (Beirut) covering topic such as Art Market Analysis, Art & Technology and NFTs as well as Art as an Asset Class. He is also a regular speaker on these topics at international conferences and seminars.

ArtTactic is also well-known for its industry research on the art market and its intersection with other industries, such as the Deloitte | ArtTactic Art & Finance Report, TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. ArtTactic has also produced the Hiscox Online Art Trade Report annually since 2013.

Anders Petterson is a founding Board Member of Professional Advisors to the International Art Market (PAIAM), a role he had between 2011 and 2021. PAIAM was founded in London in 2011 bringing together professionals who provide specialist services to the art market.such as lawyers, accountants, tax advisors, insurance specialists and logistics experts, amongst others.

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Course Curriculum


  Introduction
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  Primary Art Market Data Analysis
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  Auction Market Data Analysis
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on [email protected]
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this course for me?
We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.

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