LEVEL 3: Fair Value Analysis

This online course introduces a model for determining and analysing market value vs fair value of an individual art work.

LEVEL 3: Fair Value Analysis

CPD-Accredited Online Course | Certificate of Completion

This is the third course in ArtTactic’s Pathway to Become an Art Market Analyst and builds directly on the foundational skills taught in Level 1: Art Market Data & Analytical Tools and Level 2: Artist Market Analysis.

In this advanced course, you'll learn how to determine both the market value and fair value of an individual artwork using real-world auction data. Led by Anders Petterson, ArtTactic’s Founder and a regular lecturer at Sotheby’s Institute of Art, this course walks you through:

  • The key differences between market value and fair value
  • How to analyze comparable transactions and market trends
  • Adjusting for variables to establish an accurate valuation
  • Applying ArtTactic’s proprietary Market Metrics framework from Level 2 to calculate fair value

You’ll work with a focused dataset on Damien Hirst, previously introduced in Level 2, and gain practical skills through a 15-minute Excel workshop that guides you step-by-step through a fair value assessment.

Note: Completion of Level 2: Artist Market Analysis is recommended before taking this course.

Why CPD Accreditation Matters

This course is independently accredited by The CPD Certification Service, ensuring it meets high standards for Continuing Professional Development.

CPD-certified learning:

  • Demonstrates a commitment to upskilling and career progression
  • Strengthens your professional credibility in the art and finance sectors
  • Enhances your CV with a recognized CPD Certificate of Completion

What You’ll Get

🎥 Video Content: 1h 10min of expert-led video instruction, including a 15-minute Excel workshop
📄 Downloadable Slides: PDF copies of all presentation materials
📊 Excel Tools: Subset of Damien Hirst auction data and a spreadsheet with built-in analytical tools
🎓 Certificate: Issued upon completion of all course content
✔️ CPD Accredited: Independently evaluated and certified for professional development


Your Instructor


Anders Petterson
Anders Petterson

Anders Petterson is the Founder and CEO of ArtTactic, a London-based art market research and data intelligence firm established in 2001. A leading expert in art market analysis, he has over two decades of experience collecting, interpreting, and presenting data on the global art economy.

Anders regularly lectures at Sotheby’s Institute of Art, Christie’s Education, and ESA Business School, focusing on topics such as art market trends, art as an asset class, and art & technology. He is also a frequent speaker at international conferences.

ArtTactic is known for publishing influential industry reports, including the Deloitte | ArtTactic Art & Finance Report, TEFAF reports, and the Hiscox Online Art Trade Report.

He served as a founding board member of PAIAM (Professional Advisors to the International Art Market) from 2011 to 2021.

📎 Connect on LinkedIn


Course Curriculum


  Introduction
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  Fair Value Analysis
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  Excel Workshop - Comparable transaction analysis + Sample Analysis
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on [email protected].
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Do I receive a certificate upon completion?
Yes. Every course includes a Certificate of Completion from ArtTactic. Many courses are also fully accredited by The CPD Certification Service, aligning with internationally recognized standards for Continuing Professional Development (CPD). See course description for whether the course is CPD accredited or not.
What is CPD?
CPD (Continuing Professional Development) refers to learning activities that help professionals maintain and enhance their knowledge and skills throughout their careers. Our CPD-accredited courses meet high standards for quality and relevance and can be used as part of your professional learning requirements.
Who are these courses for?
ArtTactic courses are designed for students, art professionals, collectors, advisors, appraisers, finance and legal experts, and anyone looking to deepen their understanding of specific areas of the art market. Whether you’re starting out or advancing your expertise, the content is structured to deliver real, practical insights, based on ArtTactic’s long history as one of the world’s leading art market data and research companies.
Do I need prior knowledge of the art market?
You’ll gain a clear understanding of how the art market operates, including pricing dynamics, market trends, risk factors, and valuation frameworks. Our courses blend data-driven analysis with real-world examples, helping you make informed, strategic decisions.
Will I get updates if the course content changes?
Yes. When courses are updated or expanded with new market data, reports, or case studies, you’ll automatically get access to the new material - at no extra cost.

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