Art & Tech | Digital Transformation in the Art Market

Introduction to new developments in the online art market and enabling technologies

Image: Detail of Refik Anadol's installation 'Infinite Space'

This online course offers an introduction to anyone with an interest in the cross section between Art and Technology, and in particular the emergence of the online art market. The content of this course offers a broad overview of trends and developments in online sales platforms, enabling technologies and changes in consumer behaviour. The course is building on the ArtTactic research and teaching on the subject since 2010 and draws on the work with Hiscox and the Hiscox Online Art Trade Report, as well as Deloitte on the Art & Finance Report.

The course includes:

  • Videos: You will have access to 2h 30min of online video content.
  • Slides: The students can download a pdf copy of the slides used in the presentations.
  • Certification [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed and the quizzes answered.
  • CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service.

Certification: Continuing Professional Development (CPD)

Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp.


Your Instructor


Anders Petterson
Anders Petterson

Anders Petterson is the Founder and CEO of ArtTactic, a London-based art market research and data intelligence firm established in 2001. A leading expert in art market analysis, he has over two decades of experience collecting, interpreting, and presenting data on the global art economy.

Anders regularly lectures at Sotheby’s Institute of Art, Christie’s Education, and ESA Business School, focusing on topics such as art market trends, art as an asset class, and art & technology. He is also a frequent speaker at international conferences.

ArtTactic is known for publishing influential industry reports, including the Deloitte | ArtTactic Art & Finance Report, TEFAF reports, and the Hiscox Online Art Trade Report.

He served as a founding board member of PAIAM (Professional Advisors to the International Art Market) from 2011 to 2021.

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Course Curriculum


  Art & Tech - Trends & Developments
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  Art & Tech - Online Sales Trends
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  Art & Tech - Changing Consumer Behaviour
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  Art & Tech: Enabling Technologies
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this course for me?
We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.

Get started now!