Art & Tech | Digital Transformation in the Art Market

Introduction to new developments in the online art market and enabling technologies

Image: Detail of Refik Anadol's installation 'Infinite Space'

This online course offers an introduction to anyone with an interest in the cross section between Art and Technology, and in particular the emergence of the online art market. The content of this course offers a broad overview of trends and developments in online sales platforms, enabling technologies and changes in consumer behaviour. The course is building on the ArtTactic research and teaching on the subject since 2010 and draws on the work with Hiscox and the Hiscox Online Art Trade Report, as well as Deloitte on the Art & Finance Report.

The course includes:

  • Videos: You will have access to 2h 30min of online video content.
  • Slides: The students can download a pdf copy of the slides used in the presentations.
  • Certification [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed and the quizzes answered.
  • CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service.

Certification: Continuing Professional Development (CPD)

Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp.


Your Instructor


Anders Petterson
Anders Petterson

Anders Petterson is the Founder and CEO of ArtTactic, a London-based art market research and data intelligence firm established in 2001. A leading expert in art market analysis, he has over two decades of experience collecting, interpreting, and presenting data on the global art economy.

Anders regularly lectures at Sotheby’s Institute of Art, Christie’s Education, and ESA Business School, focusing on topics such as art market trends, art as an asset class, and art & technology. He is also a frequent speaker at international conferences.

ArtTactic is known for publishing influential industry reports, including the Deloitte | ArtTactic Art & Finance Report, TEFAF reports, and the Hiscox Online Art Trade Report.

He served as a founding board member of PAIAM (Professional Advisors to the International Art Market) from 2011 to 2021.

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Course Curriculum


  Art & Tech - Trends & Developments
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  Art & Tech - Online Sales Trends
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  Art & Tech - Changing Consumer Behaviour
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  Art & Tech: Enabling Technologies
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Do I receive a certificate upon completion?
Yes. Every course includes a Certificate of Completion from ArtTactic. Many courses are also fully accredited by The CPD Certification Service, aligning with internationally recognized standards for Continuing Professional Development (CPD). See course description for whether the course is CPD accredited or not.
What is CPD?
CPD (Continuing Professional Development) refers to learning activities that help professionals maintain and enhance their knowledge and skills throughout their careers. Our CPD-accredited courses meet high standards for quality and relevance and can be used as part of your professional learning requirements.
Who are these courses for?
ArtTactic courses are designed for students, art professionals, collectors, advisors, appraisers, finance and legal experts, and anyone looking to deepen their understanding of specific areas of the art market. Whether you’re starting out or advancing your expertise, the content is structured to deliver real, practical insights, based on ArtTactic’s long history as one of the world’s leading art market data and research companies.
Do I need prior knowledge of the art market?
No. All courses start with foundational concepts before exploring more advanced analytics, examples or case studies.
What will I learn?
You’ll gain a clear understanding of how the art market operates, including pricing dynamics, market trends, risk factors, and valuation frameworks. Our courses blend data-driven analysis with real-world examples, helping you make informed, strategic decisions.
Will I get updates if the course content changes?
Yes. When courses are updated or expanded with new market data, reports, or case studies, you’ll automatically get access to the new material - at no extra cost.

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